If you haven’t been prioritizing video, now is the time!
- 78% of people watch online videos every week.
- 55 percent view videos online every day. (Hubspot)
- 72 Percent of customers would rather learn about a product or service by way of video. (biteable)
- Social video generates 1200 percent more shares than text and image content combined. (insivia)
- By 2022, online videos will make up more than 82 percent of all consumer internet traffic – 15 times higher than it was in 2017. (Clickz)
- Viewers retain 95 percent of a message when they watch it in a video, compared to 10 percent when reading it in text. (insivia)
But Low-quality video hurts your brand!
- 62 Percent are more likely to have a negative perception of a brand that published a poor-quality video . (Impact)
- 23 Percent would hesitate to purchase from a brand with a poor quality video. (Brightcove)
- 57 Percent are less likely to share a poor-quality video. (Brightcove)
Hiring a video production company can make all the difference when producing high end video content.
More than ever, quality video has become the most effective way to tell your brand’s story.